Margarita Nazarenko is the author of The New Rules and host of the Being Her podcast. Her book cover presents her name above the title with a "TikTok Sensation" badge (raw/ig-carousel-last-night-we-celebrated-the-new-dkq2vxfusnh, slide 1), and one cover variant adds the credential "HOST OF THE HIT PODCAST BEING HER" above the title (raw/ig-carousel-last-night-we-celebrated-the-new-dkq2vxfusnh, slide 11). Her work centers on confidence, dating, and relationships, framed around women backing themselves and refusing to play small.
The New Rules launch party was held at Merivale's Good Luck Restaurant Lounge in Sydney, documented across a 14-slide Instagram carousel of stacked book copies, embracing guests, and a long decorated dinner table, with place cards naming attendees across the room including Jana Hocking, Millie Ford, Nadi Salame, Bianca Reinese, and Ellen Kourtis (raw/ig-carousel-last-night-we-celebrated-the-new-dkq2vxfusnh, slides 2, 3, 4, 5, 6, 7, 8, 9, 10, 12, 14). The caption thanks "the women (and men) who came, who supported, who asked real questions and shared big dreams" (raw/ig-carousel-last-night-we-celebrated-the-new-dkq2vxfusnh, caption) and states the book's core thesis directly: "when you decide to back yourself, everything changes. And that's what this book is about." (raw/ig-carousel-last-night-we-celebrated-the-new-dkq2vxfusnh, caption)
Alongside the book and podcast, she runs a paid, cohort-based women's community ("5 week transformation") that she promotes via Instagram carousels soliciting comments for a signup link (raw/ig-carousel-are-you-joining-our-community-for-dz6xgyognag). She has since announced a second book, Unbothered, subtitled "The art of letting go to find yourself" and published by Hachette Australia (raw/ig-carousel-my-babies-holding-the-book-i-dylqvfsmpp3, slide 1; slide 2), extending her authorial output beyond The New Rules, and marked its release with both an in-person bookstore event at Berkelouw Books and a separate glitzy launch party, each co-tagged with the publisher (raw/ig-carousel-pinch-me-unbothered-is-now-a-dzgr5apmhar; raw/ig-carousel-unbothered-in-the-flesh-entering-our-dzv1ojdgn25).
The Sydney bookstore leg of that launch was itself announced not from her personal account but from the affiliated @beingherpodcast account, via a four-slide Instagram carousel: "We are very pleased to announce that Unbothered: The Art of Letting Go to Find Yourself is finally here 🤍 And what better way to launch it, than with a powerful evening to celebrate release, reflection, and returning to yourself." (raw/ig-carousel-we-are-very-pleased-to-announce-dytzfn3kbdr, caption) The post gives the specific event logistics — "6:00PM – 8:00PM / Thursday, 4 June / Berkelouw Paddington, 19 Oxford Street, Sydney, Australia / Free entry, all are welcome but bookings are essential" (raw/ig-carousel-we-are-very-pleased-to-announce-dytzfn3kbdr, caption) — and directs followers to register via a bio link (raw/ig-carousel-we-are-very-pleased-to-announce-dytzfn3kbdr, caption). Three of the four slides repeat the same event poster, shown variously through a shop window, on a hanging banner, and in a framed print (raw/ig-carousel-we-are-very-pleased-to-announce-dytzfn3kbdr, slides 1–3), while the fourth slide pairs a floating product shot of the pink hardcover with the credential line "From the social media sensation and bestselling author of The New Rules" (raw/ig-carousel-we-are-very-pleased-to-announce-dytzfn3kbdr, slide 4).
Claim [synthesis]: Routing this launch announcement through the podcast's own account rather than her personal feed extends her author-branding beyond a single channel, reinforcing credibility through cross-account promotion while explicitly re-anchoring the new title to the commercial success of her prior book, The New Rules — the same "bestselling author" framing used elsewhere in her promotional materials. (raw/ig-carousel-we-are-very-pleased-to-announce-dytzfn3kbdr, slide 4; caption)
Claim [synthesis]: She also produces sponsored brand-partnership content, carrying the same self-worth/permission language of her coaching and book marketing into skincare-brand event coverage, has appeared as a guest speaker at third-party events promoting her business, has been featured on mainstream breakfast television discussing boundary-setting and detachment under the "Unbothered" branding that ties back to the book, and has appeared as a guest on other creators' podcasts discussing motherhood and ambition. (raw/ig-carousel-here-she-is-in-my-dybj7y4ilvn; raw/ig-carousel-our-second-guest-speaker-margarita-nazar-dx8xkxgouo4; raw/ig-reel-video-by-businessmum-compass-dzo-sahhf7z; raw/ig-reel-video-by-businessmum-compass-dzrik33njke)
Claim [synthesis]: In a Business Mum Compass podcast appearance (Episode 88), she frames her unapologetic ambition through a self-described "rebellious personality" and content centered on "feminine energy and feminine psychology"; in a further clipped excerpt from the same podcast she attributes her audience growth to authenticity over tactics while drawing a distinction between being "real" and being "raw." (raw/ig-reel-video-by-businessmum-compass-dzo-sahhf7z; raw/ig-reel-video-by-businessmum-compass-dzrik33njke)
Her relationship with the Business Mum Compass community extended beyond the podcast to a live event: an Instagram carousel recaps her appearance as a panelist at a "PANEL DISCUSSION" held at "EL, BONDI JUNCTION," seated alongside "Leigh Dole, Founder of BLOW BAR & Co." and one other, unnamed panelist (raw/ig-carousel-i-genuinely-believe-that-women-do-dy6dkkhmd83, Slide 5). The caption states the panel's throughline directly:
"I genuinely believe that women do not need more information. They need permission." (raw/ig-carousel-i-genuinely-believe-that-women-do-dy6dkkhmd83, Caption)
She unpacks what that permission covers — starting before feeling ready, wanting more without apology, and holding motherhood and ambition in the same body without conflict — and credits the room itself with reaffirming why she keeps "showing up and talking":
"Permission to start before they feel ready, to want more without apologising for it, to be a mother and still be wildly ambitious and have those two things exist in the same body without conflict." (raw/ig-carousel-i-genuinely-believe-that-women-do-dy6dkkhmd83, Caption)
Claim [synthesis]: This live-panel appearance reads as a direct extension of her recurring "self-prioritization/feminine-energy" advice content and her prior guest-speaker pattern (see above), reframing ambition hesitation as a permission problem rather than a knowledge gap for a co-branded "Business Mum Compass" audience rather than her own feed alone. (raw/ig-carousel-i-genuinely-believe-that-women-do-dy6dkkhmd83, Caption; Slides 1–6; raw/ig-carousel-our-second-guest-speaker-margarita-nazar-dx8xkxgouo4)
Claim [synthesis]: Across a long run of Instagram reels, she advises women against pointing out their own perceived flaws to a man for validation, framing it as self-esteem outsourcing; prescribes a "feminine energy" framework of giving only from emotional surplus, with self-care as a non-negotiable "universal contract"; frames a partner's disrespect as behavior reinforced by the recipient's emotional attention, prescribing cultivated "boredom" as the extinguishing response; and argues that women's over-giving reflects a misunderstanding of attachment — since investment, not receiving, is what creates love — citing an unnamed psychological "law" and prescribing self-investment over partner-investment. (raw/ig-reel-video-by-margarita-nazarenko-da-rzxqqypj; raw/ig-reel-video-by-margarita-nazarenko-da4kdppkq2k; raw/ig-reel-video-by-margarita-nazarenko-da7tg5tkfzh; raw/ig-reel-video-by-margarita-nazarenko-dafwmavkld0)
Claim [synthesis]: She declares a "selfish era" in which self-sacrifice is reframed as the cause of resentment, physical/emotional unattractiveness, and relational abandonment, invoking Gabor Maté's "the body keeps the score" and arguing that self-treatment models to others how one should be treated; in a book-launch-week reel she documents balancing motherhood and work as an ongoing effort rather than an achieved balance, includes a launch-event audience-interaction moment, and frames "being unbothered" through an "unlock your potential / be yourself" pitch delivered at the Unbothered launch; and in a further reel she recounts a laser-facial anecdote in which she catches herself unconsciously rushing her own self-care to avoid inconveniencing the esthetician, generalizing it as evidence of deep female conditioning and using it to promote her "selfish era" work and an August live event. (raw/ig-reel-video-by-margarita-nazarenko-dajadb7zjwd; raw/ig-reel-video-by-margarita-nazarenko-dancpyxkpnq; raw/ig-reel-video-by-margarita-nazarenko-daze8scqrmz)
Claim [synthesis]: In "Let Him Grumble, Ask Anyway," she advises women to keep asking male partners for effort despite grumbling, reapplying her recurring investment-based-attachment framework toward eliciting a partner's investment rather than curbing one's own; elsewhere she advises against disclosing past relationship pain early to a new man, framing such disclosure as decreasing perceived value; and advises against asking a man to define or lock down a relationship, framing the question itself as reversing natural courtship roles and signaling low value. (raw/ig-reel-video-by-margarita-nazarenko-dbaiw1hqbaa; raw/ig-reel-video-by-margarita-nazarenko-dbc5p58qpd; raw/ig-reel-video-by-margarita-nazarenko-dbhno-9zkyb)
Claim [synthesis]: She lists "Five Things Unbothered Women Never Do" — chasing clarity, making a man the main character, letting anxiety drive decisions, auditioning for love, and forgetting one's own self-reliance — framing each restraint as the mechanism behind becoming personally "magnetic"; frames men's commitment-delay excuses as evidence of ranking a partner a "seven," not a "ten," warning against negotiating one's value and describing the late realization of a partner's worth after breakup; and presents a three-step "selfish women" framework — say what you want, don't self-sacrifice, tolerate disappointing others — as another recurring instance of her self-prioritization and feminine-energy content. (raw/ig-reel-video-by-margarita-nazarenko-dz83dlekxhg; raw/ig-reel-video-by-margarita-nazarenko-dzmr-mxq7fy; raw/ig-reel-video-by-margarita-nazarenko-dzpbhm3ktxx)
Claim [synthesis]: In a further reel she frames feminism as rejecting emulation of men in favor of embracing feminine energy and traditional, complementarian gender roles, promoting her paid "feminine energy" courses (raw/ig-reel-video-by-margarita-nazarenko-dzqzxibtzfx); and in a Women's Health Australia reel she advises that a post-dating confidence reset comes from redirecting attention and effort back onto oneself rather than pursuing men, invoking a study on flow-state attractiveness (raw/ig-reel-video-by-womenshealthaus-dal4-grhk9t).
Claim [synthesis]: In a further Instagram carousel she pairs an ironic caption about bringing a makeup bag and laptop "to work" and using neither with 19 slides of unstructured family beach and vacation-home life, showing personal lifestyle documentation alongside her advice content (raw/ig-carousel-brought-a-makeup-bag-and-a-dxjihm1mmno); in a further carousel she narrates a woman anxiously waiting for a promised phone call as a parable illustrating that check-in texting soothes the texter's own discomfort rather than fixing the underlying need for reassurance, using the story to promote her paid program "The Unbothered Woman" (raw/ig-carousel-nobody-is-coming-to-save-your-dyjebbdjhzc); and in a further carousel she pitches that same program directly, laying out a five-phase "Deconditioning → Stabilisation → Reorientation → Embodiment/Integration" curriculum behind a "Comment WOMAN" lead-generation funnel (raw/ig-carousel-comment-woman-and-i-ll-send-you-damlbe2mj7i; raw/ig-carousel-comment-woman-and-i-ll-send-you-dzq8pwigmxi; raw/ig-carousel-the-unbothered-woman-is-not-about-dzoxyt-mjpf; raw/ig-carousel-see-you-on-june-16th-dzbshuvmhgu; raw/ig-carousel-some-quotes-from-this-week-s-new-dbcpv5imk2; raw/ig-carousel-the-thing-about-doing-what-i-dzmi24emoiv; raw/ig-carousel-leo-you-re-so-cool-happy-6th-dzb4wmdmkld).
In a further brand-collaboration Instagram carousel, tagged as a partnership with @alexfuchshair and @kevin.murphy, she brands a hair aesthetic rather than delivering advice content: "Enter the Unbothered Blonde era 🐻 @alexfuchshair x @kevin.murphy" (raw/ig-carousel-enter-the-unbothered-blonde-era-dzdum4zk5mn, Caption). The six slides are close-up golden-hour selfies/portraits of blonde hair, several in a brown leather jacket, culminating in a neutral, direct-to-camera final shot (raw/ig-carousel-enter-the-unbothered-blonde-era-dzdum4zk5mn, slides 1–6). Claim [synthesis]: The pairing of the "unbothered" label with golden-hour lighting and a neutral, self-assured final expression extends her "Unbothered" branding from book/coaching advice content into pure aesthetic self-presentation for a hair-brand partnership, using the hair color/style itself as shorthand for the same emotionally detached persona rather than any instructional message. (raw/ig-carousel-enter-the-unbothered-blonde-era-dzdum4zk5mn, Caption; slides 1–6)
Continuing the Unbothered promotional cycle past launch and hair-brand tie-ins, a further Instagram carousel documents a behind-the-scenes studio session recording the book's audiobook. The caption frames narrating her own writing as harder than anticipated — "Reading an entire book out loud is not as easy as it sounds" — but surfaces an unexpected emotional payoff from the six-hour session: "But sitting with your own words for six hours and walking out feeling like you actually said something that matters. That part I did not expect." (raw/ig-carousel-in-the-studio-recording-the-unbothered-dy6rz-pmkif, Caption) She contrasts the "romantic" feel of a physical copy against "hearing the author's voice read it to you directly," posing the question "Which one are you, reader or listener?" before closing with a commercial note that the audiobook is available for global preorder via the link in her bio (raw/ig-carousel-in-the-studio-recording-the-unbothered-dy6rz-pmkif, Caption). The three slides show her in a recording studio: smiling down at a tablet in headphones and a leather jacket, adjusting her headphones near the microphone, and looking directly at the camera with a gentle smile in front of the mic and tablet (raw/ig-carousel-in-the-studio-recording-the-unbothered-dy6rz-pmkif, slide 1; slide 2; slide 3).
Claim [synthesis]: This studio-session carousel extends her established pattern of using intimate, behind-the-scenes personal documentation to drive commercial promotion — here reframing the audiobook format itself through a "reader vs. listener" dichotomy to build anticipation ahead of the Unbothered global audiobook preorder, mirroring how launch-event and brand-partnership content elsewhere ties personal narrative directly to a purchase call-to-action. (raw/ig-carousel-in-the-studio-recording-the-unbothered-dy6rz-pmkif, Caption)
Claim [synthesis]: The New Rules launch party at Merivale's Good Luck Restaurant Lounge establishes the earliest documented instance of her pairing an in-person celebration event with attendee visibility (via place cards for figures such as Jana Hocking and Millie Ford) and a direct-to-camera thesis statement — a template she repeats, with variations, across the later Unbothered bookstore event, launch party, launch-announcement cross-promotion, and studio/audiobook promotion. (raw/ig-carousel-last-night-we-celebrated-the-new-dkq2vxfusnh, caption; slides 2, 8, 12, 14; raw/ig-carousel-pinch-me-unbothered-is-now-a-dzgr5apmhar; raw/ig-carousel-unbothered-in-the-flesh-entering-our-dzv1ojdgn25; raw/ig-carousel-we-are-very-pleased-to-announce-dytzfn3kbdr)
A four-slide Instagram carousel promoted as "important highlights from this week's episode" of her Being Her podcast collects a linked set of quotes credited to her episode's argument (raw/ig-carousel-some-important-highlights-from-this-week-da6psbnava7, Caption). The slides state: "You are allowed to want to be desired. And to be desired, you have to desire yourself." (raw/ig-carousel-some-important-highlights-from-this-week-da6psbnava7, slide 1); "How you behave towards yourself... teaches your children more than all your self-sacrifice ever could." (raw/ig-carousel-some-important-highlights-from-this-week-da6psbnava7, slide 2); "Appearance can affect a lot of things. And it can liberate you. It can liberate you to say, 'I'm worth the time to do this. I am worth the energy to do this.'" (raw/ig-carousel-some-important-highlights-from-this-week-da6psbnava7, slide 3); and "You need to crowd out the time and attention that you have for him... with the time and attention you give to yourself." (raw/ig-carousel-some-important-highlights-from-this-week-da6psbnava7, slide 4)
Claim [synthesis]: This four-slide highlights sequence — self-desire as the precondition for being desired, self-treatment as modeling for children, appearance as liberation, and redirecting attention from a partner inward — reprises the recurring self-prioritization/feminine-energy throughline of her reel and carousel advice content (attachment-as-investment, self-treatment-as-modeling, redirecting-attention-inward) in condensed podcast-highlight form rather than as a standalone framework. (raw/ig-carousel-some-important-highlights-from-this-week-da6psbnava7, slides 1–4; raw/ig-reel-video-by-margarita-nazarenko-dajadb7zjwd; raw/ig-reel-video-by-womenshealthaus-dal4-grhk9t)
[[self-prioritization]] · Self-Permission Ambition and Motherhood [[unbothered]] · Unbothered [[unbothered]] · Unbothered (Book)
type: entity
title: Margarita Nazarenko
description: Author of The New Rules and Unbothered, host of the hit podcast Being
Her, who runs a paid women's coaching community, reuses the same self-worth/boundary
language in sponsored brand-partnership content, appears as a guest speaker at live
events and on mainstream television as a "viral life coach," has appeared as a podcast
guest (Business Mum Compass, Episode 88) framing her unapologetic ambition through
a self-described "rebellious personality" and content centered on "feminine energy
and feminine psychology," in a further clipped excerpt from the same podcast attributes
her audience growth to authenticity over tactics while drawing a distinction between
being "real" and being "raw," in an Instagram reel advises women against pointing
out their own perceived flaws to a man for validation, framing it as self-esteem
outsourcing, in another Instagram reel prescribes a "feminine energy" framework
of giving only from emotional surplus, with self-care as a non-negotiable "universal
contract," in a further Instagram reel frames a partner's disrespect as behavior
reinforced by the recipient's emotional attention, prescribing cultivated "boredom"
as the extinguishing response, in yet another Instagram reel argues that women's
over-giving reflects a misunderstanding of attachment — since investment, not receiving,
is what creates love — citing an unnamed psychological "law" and prescribing self-investment
over partner-investment, in a further Instagram reel declares a "selfish era" in
which self-sacrifice is reframed as the cause of resentment, physical/emotional
unattractiveness, and relational abandonment, invoking Gabor Maté's "the body keeps
the score" and arguing that self-treatment models to others how one should be treated,
in a book-launch-week Instagram reel documents balancing motherhood and work as
an ongoing effort rather than an achieved balance, includes a launch-event audience-interaction
moment, and frames "being unbothered" through an "unlock your potential / be yourself"
pitch delivered at the Unbothered launch, in a further Instagram reel recounts a
laser-facial anecdote in which she catches herself unconsciously rushing her own
self-care to avoid inconveniencing the esthetician, generalizing it as evidence
of deep female conditioning and using it to promote her "selfish era" work and an
August live event, in a further Instagram reel ("Let Him Grumble, Ask Anyway") advises
women to keep asking male partners for effort despite grumbling, reapplying her
recurring investment-based-attachment framework toward eliciting a partner's investment
rather than curbing one's own, in a further Instagram reel advises against disclosing
past relationship pain early to a new man, framing such disclosure as decreasing
perceived value and inviting scrutiny rather than building connection, in a further
Instagram reel advises against asking a man to define or lock down a relationship,
framing the question itself as reversing natural courtship roles and signaling low
value, in a further Instagram reel lists "Five Things Unbothered Women Never Do"
— chasing clarity, making a man the main character, letting anxiety drive decisions,
auditioning for love, and forgetting one's own self-reliance — framing each restraint
as the mechanism behind becoming personally "magnetic," in a further Instagram reel
frames men's commitment-delay excuses as evidence of ranking a partner a "seven,"
not a "ten," warning against negotiating one's value and describing the late realization
of a partner's worth after breakup, in a further Instagram reel presents a three-step
"selfish women" framework — say what you want, don't self-sacrifice, tolerate disappointing
others — as another recurring instance of her self-prioritization and feminine-energy
content, in a further Instagram reel frames feminism as rejecting emulation of men
in favor of embracing feminine energy and traditional, complementarian gender roles,
promoting her paid "feminine energy" courses, in a Women's Health Australia Instagram
reel advises that a post-dating confidence reset comes from redirecting attention
and effort back onto oneself rather than pursuing men, invoking a study on flow-state
attractiveness, in a further Instagram carousel pairs an ironic caption about bringing
a makeup bag and laptop "to work" and using neither with 19 slides of unstructured
family beach and vacation-home life, showing personal lifestyle documentation alongside
her advice content, in a further Instagram carousel narrates a woman anxiously waiting
for a promised phone call as a parable illustrating that check-in texting soothes
the texter's own discomfort rather than fixing the underlying need for reassurance,
using the story to promote her paid program "The Unbothered Woman," in a further
Instagram carousel pitches that same program directly, laying out a five-phase "Deconditioning
→ Stabilisation → Reorientation → Embodiment/Integration" curriculum behind a "Comment
WOMAN" lead-generation funnel, in a brand-collaboration Instagram carousel with
@alexfuchshair and @kevin.murphy brands the "Unbothered Blonde era" through six
golden-hour hair selfies rather than advice content, in a further Instagram carousel
recaps a live "Business Mum Compass" panel appearance alongside Leigh Dole of BLOW
BAR & Co. at El, Bondi Junction, arguing via caption that "women do not need more
information. They need permission" on ambition and motherhood, in a further Instagram
carousel documents a behind-the-scenes studio session recording the audiobook of
"Unbothered," reflecting on the unexpected emotional weight of narrating her own
words and framing global preorder promotion through a "reader or listener" contrast,
in a further Instagram carousel documents the launch party for The New Rules at
Merivale's Good Luck Restaurant Lounge in Sydney, naming attendees via place cards
(Jana Hocking, Millie Ford, Nadi Salame, Bianca Reinese, Ellen Kourtis) and stating
the book's core thesis as backing yourself, a Being Her podcast highlights carousel
credited to her episode covers self-desire as a precondition for being desired,
self-treatment as modeling for children, appearance as liberation, and redirecting
attention inward, and a book-launch-announcement Instagram carousel posted by the
affiliated @beingherpodcast account (rather than her personal account) promotes
a Sydney bookstore launch event for Unbothered while re-crediting her as "bestselling
author of The New Rules."
tags:
- dating
- confidence
- relationships
- coaching
- books
- family
- social-media
- entrepreneurship
- media
- book-launch
- boundaries
- psychology
- empowerment
- authenticity
- content-creation
- consistency
- self-esteem
- communication
- gender-dynamics
- attraction
- red-flags
- identity
- self-image
created: 2026-07-23
updated: 2026-07-23
timestamp: '2026-07-23T00:00:00Z'
sources:
- raw/ig-carousel-last-night-we-celebrated-the-new-dkq2vxfusnh
- raw/ig-carousel-are-you-joining-our-community-for-dz6xgyognag
- raw/ig-carousel-brought-a-makeup-bag-and-a-dxjihm1mmno
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- raw/ig-carousel-leo-you-re-so-cool-happy-6th-dzb4wmdmkld
- raw/ig-carousel-my-babies-holding-the-book-i-dylqvfsmpp3
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- raw/ig-carousel-our-second-guest-speaker-margarita-nazar-dx8xkxgouo4
- raw/ig-carousel-pinch-me-unbothered-is-now-a-dzgr5apmhar
- raw/ig-carousel-see-you-on-june-16th-dzbshuvmhgu
- raw/ig-carousel-some-quotes-from-this-week-s-new-dbcpv5imk2
- raw/ig-carousel-the-thing-about-doing-what-i-dzmi24emoiv
- raw/ig-carousel-the-unbothered-woman-is-not-about-dzoxyt-mjpf
- raw/ig-carousel-unbothered-in-the-flesh-entering-our-dzv1ojdgn25
- raw/ig-carousel-enter-the-unbothered-blonde-era-dzdum4zk5mn
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- raw/ig-carousel-some-important-highlights-from-this-week-da6psbnava7
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- raw/ig-reel-video-by-businessmum-compass-dzo-sahhf7z
- raw/ig-reel-video-by-businessmum-compass-dzrik33njke
- raw/ig-reel-video-by-margarita-nazarenko-da-rzxqqypj
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- raw/ig-reel-video-by-margarita-nazarenko-dzmr-mxq7fy
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- raw/ig-reel-video-by-margarita-nazarenko-dzqzxibtzfx
- raw/ig-reel-video-by-womenshealthaus-dal4-grhk9t
confidence: medium
origin: ingest